At ASICS, sustainability is in their DNA. When their founder Kihachiro Onitsuka established his business in 1949, he wanted the company to be a force for positive change: a way of giving young people sense of direction in life through sport and fitness. Over time, this idea developed into a broader social purpose, enshrined in our corporate philosophy.
They aim to include social and environmental considerations in all their business decisions, and to work with business partners that share their commitment to a sustainable and fair sporting goods industry.
They want to be a positive influence on the communities where they live and work. They do this through charitable donations, other philanthropic activities and by stimulating healthier and more sustainable lifestyles.