The Smartwool story started with the belief that feet should be comfortable no matter the adventure. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what they do with it that makes Smartwool different. For 25 years, they’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.