At ASICS, sustainability is in theirDNA. Whentheirfounder Kihachiro Onitsuka established his business in 1949, he wanted the company to be a force for positive change: a way of giving young people sense of direction in life through sport and fitness. Over time, this idea developed into a broader social purpose, enshrined in our corporate philosophy.
Theyaim to include social and environmental considerations in alltheirbusiness decisions, and to work with business partners that sharetheircommitment to a sustainable and fair sporting goods industry.
Theywant to be a positive influence on the communities wheretheylive and work.Theydo this through charitable donations, other philanthropic activities and by stimulating healthier and more sustainable lifestyles.