"Because the reality is, most days we need to wear shoes. And we really LIKE to wear shoes that look cool and feel good. The problem is, the way companies have been making those styly, comfortable shoes over the last several decades has been wreaking havoc on our planet - the footwear industry is one of the world’s greatest polluters. So we’re on a mission to change that, by designing casual kicks that look good, feel great, and are made with as many eco-friendly materials as possible. Will they solve all the world’s problems? Nope. But it’s certainly a step in the right direction."